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Fashion Branding and Consumer Behaviors

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Cover of 'Fashion Branding and Consumer Behaviors'

Table of Contents

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    Book Overview
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    Chapter 1 Fashion Branding and Consumer Behaviors: An Introduction
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    Chapter 2 Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda
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    Chapter 3 Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective
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    Chapter 4 Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market
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    Chapter 5 An Analysis of Fashion Brand Extensions by Artificial Neural Networks
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    Chapter 6 “Domestic-Made” or “Foreign-Made” Luxury Brands?
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    Chapter 7 Co-branding in Fast Fashion: The Impact of Consumers’ Need for Uniqueness on Purchase Perception
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    Chapter 8 How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix
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    Chapter 9 Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products
Attention for Chapter 8: How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix
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