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Mendeley readers
| Title |
Fashion Branding and Consumer Behaviors
|
|---|---|
| Published by |
Springer New York, January 2014
|
| DOI | 10.1007/978-1-4939-0277-4 |
| ISBNs |
978-1-4939-0276-7, 978-1-4939-0277-4
|
| Editors |
Choi, Tsan-Ming |
Mendeley readers
The data shown below were compiled from readership statistics for 95 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Korea, Republic of | 1 | 1% |
| Unknown | 94 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 32 | 34% |
| Student > Ph. D. Student | 17 | 18% |
| Student > Bachelor | 14 | 15% |
| Researcher | 7 | 7% |
| Student > Doctoral Student | 3 | 3% |
| Other | 10 | 11% |
| Unknown | 12 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 46 | 48% |
| Social Sciences | 6 | 6% |
| Arts and Humanities | 6 | 6% |
| Psychology | 5 | 5% |
| Materials Science | 3 | 3% |
| Other | 15 | 16% |
| Unknown | 14 | 15% |