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Mendeley readers
| Chapter title |
Fashion Branding and Consumer Behaviors: An Introduction
|
|---|---|
| Chapter number | 1 |
| Book title |
Fashion Branding and Consumer Behaviors
|
| Published by |
Springer, New York, NY, January 2014
|
| DOI | 10.1007/978-1-4939-0277-4_1 |
| Book ISBNs |
978-1-4939-0276-7, 978-1-4939-0277-4
|
| Authors |
Tsan-Ming Choi |
Mendeley readers
The data shown below were compiled from readership statistics for 65 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Hong Kong | 1 | 2% |
| Unknown | 64 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 13 | 20% |
| Student > Postgraduate | 7 | 11% |
| Student > Ph. D. Student | 7 | 11% |
| Student > Bachelor | 6 | 9% |
| Student > Doctoral Student | 2 | 3% |
| Other | 9 | 14% |
| Unknown | 21 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 25 | 38% |
| Arts and Humanities | 3 | 5% |
| Social Sciences | 3 | 5% |
| Unspecified | 2 | 3% |
| Design | 2 | 3% |
| Other | 4 | 6% |
| Unknown | 26 | 40% |