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Mendeley readers
| Chapter title |
How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix
|
|---|---|
| Chapter number | 8 |
| Book title |
Fashion Branding and Consumer Behaviors
|
| Published by |
Springer, New York, NY, January 2014
|
| DOI | 10.1007/978-1-4939-0277-4_8 |
| Book ISBNs |
978-1-4939-0276-7, 978-1-4939-0277-4
|
| Authors |
Rong Huang, Emine Sarigöllü, Huang, Rong, Sarigöllü, Emine |
Mendeley readers
The data shown below were compiled from readership statistics for 110 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 110 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 19 | 17% |
| Student > Bachelor | 18 | 16% |
| Student > Ph. D. Student | 4 | 4% |
| Lecturer | 3 | 3% |
| Other | 3 | 3% |
| Other | 8 | 7% |
| Unknown | 55 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 35 | 32% |
| Economics, Econometrics and Finance | 4 | 4% |
| Arts and Humanities | 3 | 3% |
| Biochemistry, Genetics and Molecular Biology | 2 | 2% |
| Computer Science | 2 | 2% |
| Other | 6 | 5% |
| Unknown | 58 | 53% |