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Innovationen im Kundendialog

Overview of attention for book
Attention for Chapter 1: Dialogmarketing für mehr Geschäft in schwierigen Märkten
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5 Mendeley
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Chapter title
Dialogmarketing für mehr Geschäft in schwierigen Märkten
Chapter number 1
Book title
Innovationen im Kundendialog
Published by
Gabler, January 2011
DOI 10.1007/978-3-8349-6456-4_1
Book ISBNs
978-3-83-492332-5, 978-3-83-496456-4
Authors

Christian Belz, Hans-Peter Künzler, Jochen Barringer, Eduard Häusler, Christoph Oggenfuss, Marc Rutschmann, Marcus Schögel, Belz, Christian, Künzler, Hans-Peter, Barringer, Jochen, Häusler, Eduard, Oggenfuss, Christoph, Rutschmann, Marc, Schögel, Marcus

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Austria 1 20%
Unknown 4 80%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 40%
Professor 1 20%
Student > Master 1 20%
Unknown 1 20%
Readers by discipline Count As %
Business, Management and Accounting 3 60%
Computer Science 1 20%
Unknown 1 20%