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Mendeley readers
| Chapter title |
Roadmap für die Professionalisierung des Dialogmarketing
|
|---|---|
| Chapter number | 10 |
| Book title |
Innovationen im Kundendialog
|
| Published by |
Gabler, January 2011
|
| DOI | 10.1007/978-3-8349-6456-4_10 |
| Book ISBNs |
978-3-83-492332-5, 978-3-83-496456-4
|
| Authors |
Christian Belz, Hans-Peter Künzler, Jochen Barringer, Eduard Häusler, Christoph Oggenfuss, Marc Rutschmann, Marcus Schögel, Belz, Christian, Künzler, Hans-Peter, Barringer, Jochen, Häusler, Eduard, Oggenfuss, Christoph, Rutschmann, Marc, Schögel, Marcus |
Mendeley readers
The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Austria | 1 | 17% |
| Unknown | 5 | 83% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 50% |
| Professor | 1 | 17% |
| Student > Doctoral Student | 1 | 17% |
| Student > Master | 1 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 67% |
| Computer Science | 1 | 17% |
| Economics, Econometrics and Finance | 1 | 17% |