Innovationen im Kundendialog
Gabler
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Timeline
Mendeley readers
| Chapter title |
Modell für Durchbrüche im Dialogmarketing
|
|---|---|
| Chapter number | 2 |
| Book title |
Innovationen im Kundendialog
|
| Published by |
Gabler, January 2011
|
| DOI | 10.1007/978-3-8349-6456-4_2 |
| Book ISBNs |
978-3-83-492332-5, 978-3-83-496456-4
|
| Authors |
Christian Belz, Jochen Barringer, Hans-Peter Künzler, Eduard Häusler, Christoph Oggenfuss, Marc Rutschmann, Marcus Schögel, Belz, Christian, Barringer, Jochen, Künzler, Hans-Peter, Häusler, Eduard, Oggenfuss, Christoph, Rutschmann, Marc, Schögel, Marcus |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Austria | 1 | 25% |
| Unknown | 3 | 75% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 50% |
| Professor | 1 | 25% |
| Student > Master | 1 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 75% |
| Computer Science | 1 | 25% |