372 followers
Sports Sponsorship and Brand Development https://t.co/Y6yFRcXMlb
Sports Sponsorship and Brand Development
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Introduction
-
Altmetric BadgeChapter 2 Sport, Sponsorship and Marketing
-
Altmetric BadgeChapter 3 Fuji Heavy Industries and Subaru in the 1980s
-
Altmetric BadgeChapter 4 Prodrive and Fuji Heavy Industries: The Development of the Relationship
-
Altmetric BadgeChapter 5 The Results of the Relationship
-
Altmetric BadgeChapter 6 Portrait of the Partner
-
Altmetric BadgeChapter 7 Jaguar, Jaguar Sport and Le Mans
-
Altmetric BadgeChapter 8 On Track to Post-Leyland Recovery
-
Altmetric BadgeChapter 9 From Track Stars to Major Commercial Players
-
Altmetric BadgeChapter 10 Recreating a £1.6bn Brand through Sponsored Motor Racing 1986–1990
-
Altmetric BadgeChapter 11 Achieving Global Brand Recognition
-
Altmetric BadgeChapter 12 Lessons from the Campaigns: The Successful Branding Process