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Sports Sponsorship and Brand Development

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Attention for Chapter 4: Prodrive and Fuji Heavy Industries: The Development of the Relationship
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Chapter title
Prodrive and Fuji Heavy Industries: The Development of the Relationship
Chapter number 4
Book title
Sports Sponsorship and Brand Development
Published by
Palgrave Macmillan, London, January 2001
DOI 10.1057/9780230508224_4
Book ISBNs
978-1-349-42524-2, 978-0-230-50822-4
Authors

Martin Beck-Burridge, Jeremy Walton, Beck-Burridge, Martin, Walton, Jeremy