Catalan
Sports Sponsorship and Brand Development
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Sport, Sponsorship and Marketing
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Altmetric BadgeChapter 3 Fuji Heavy Industries and Subaru in the 1980s
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Altmetric BadgeChapter 4 Prodrive and Fuji Heavy Industries: The Development of the Relationship
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Altmetric BadgeChapter 5 The Results of the Relationship
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Altmetric BadgeChapter 6 Portrait of the Partner
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Altmetric BadgeChapter 7 Jaguar, Jaguar Sport and Le Mans
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Altmetric BadgeChapter 8 On Track to Post-Leyland Recovery
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Altmetric BadgeChapter 9 From Track Stars to Major Commercial Players
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Altmetric BadgeChapter 10 Recreating a £1.6bn Brand through Sponsored Motor Racing 1986–1990
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Altmetric BadgeChapter 11 Achieving Global Brand Recognition
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Altmetric BadgeChapter 12 Lessons from the Campaigns: The Successful Branding Process