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| Chapter title |
Recreating a £1.6bn Brand through Sponsored Motor Racing 1986–1990
|
|---|---|
| Chapter number | 10 |
| Book title |
Sports Sponsorship and Brand Development
|
| Published by |
Palgrave Macmillan, London, January 2001
|
| DOI | 10.1057/9780230508224_10 |
| Book ISBNs |
978-1-349-42524-2, 978-0-230-50822-4
|
| Authors |
Martin Beck-Burridge, Jeremy Walton |