↓ Skip to main content
What is this page? Embed badge

Sports Sponsorship and Brand Development

Overview of attention for book
Cover of 'Sports Sponsorship and Brand Development'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Sport, Sponsorship and Marketing
  4. Altmetric Badge
    Chapter 3 Fuji Heavy Industries and Subaru in the 1980s
  5. Altmetric Badge
    Chapter 4 Prodrive and Fuji Heavy Industries: The Development of the Relationship
  6. Altmetric Badge
    Chapter 5 The Results of the Relationship
  7. Altmetric Badge
    Chapter 6 Portrait of the Partner
  8. Altmetric Badge
    Chapter 7 Jaguar, Jaguar Sport and Le Mans
  9. Altmetric Badge
    Chapter 8 On Track to Post-Leyland Recovery
  10. Altmetric Badge
    Chapter 9 From Track Stars to Major Commercial Players
  11. Altmetric Badge
    Chapter 10 Recreating a £1.6bn Brand through Sponsored Motor Racing 1986–1990
  12. Altmetric Badge
    Chapter 11 Achieving Global Brand Recognition
  13. Altmetric Badge
    Chapter 12 Lessons from the Campaigns: The Successful Branding Process
Attention for Chapter 11: Achieving Global Brand Recognition
Altmetric Badge

Citations

dimensions_citation
8 Dimensions
Summary Dimensions citations
So far, Dimensions has found 8 publications that cite this research output.

8

The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.