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Sports Sponsorship and Brand Development

Overview of attention for book
Cover of 'Sports Sponsorship and Brand Development'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Sport, Sponsorship and Marketing
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    Chapter 3 Fuji Heavy Industries and Subaru in the 1980s
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    Chapter 4 Prodrive and Fuji Heavy Industries: The Development of the Relationship
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    Chapter 5 The Results of the Relationship
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    Chapter 6 Portrait of the Partner
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    Chapter 7 Jaguar, Jaguar Sport and Le Mans
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    Chapter 8 On Track to Post-Leyland Recovery
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    Chapter 9 From Track Stars to Major Commercial Players
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    Chapter 10 Recreating a £1.6bn Brand through Sponsored Motor Racing 1986–1990
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    Chapter 11 Achieving Global Brand Recognition
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    Chapter 12 Lessons from the Campaigns: The Successful Branding Process
Attention for Chapter 8: On Track to Post-Leyland Recovery
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