Fostering perceived wealth among SMEs through green business: unveiling the mediating influence of consumers' green attitude
Article in Management of Environmental Quality An International Journal (October 2023)
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Implementation of Push-Pull Mooring Framework on Webrooming and Showrooming Behavior in Omnichannel
Book chapter (July 2023)
How Does Background Music at Stores Impact Impulse Buying Behavior of Young Customers in Vietnam?
Book chapter (May 2023)