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| Chapter title |
Marketing Communication
|
|---|---|
| Chapter number | 14 |
| Book title |
Strategic Retail Management
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-10183-1_14 |
| Book ISBNs |
978-3-65-810182-4, 978-3-65-810183-1
|
| Authors |
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna |