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Strategic Retail Management

Overview of attention for book
Cover of 'Strategic Retail Management'

Table of Contents

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    Book Overview
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    Chapter 1 Retail Functions
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    Chapter 2 Store-based Retailing – Food and Near-food
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    Chapter 3 Store-based Retailing – General Merchandise
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    Chapter 4 Online Retailing
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    Chapter 5 Cross-channel Retailing
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    Chapter 6 Vertical Players – Manufacturers and Verticals
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    Chapter 7 Growth Strategies
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    Chapter 8 The Internationalisation of Retailing
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    Chapter 9 Retail Branding and Positioning
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    Chapter 10 Corporate Social Responsibility
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    Chapter 11 Store Location – Trading Area Analysis and Site Selection
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    Chapter 12 Merchandise and Category Management
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    Chapter 13 Pricing
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    Chapter 14 Marketing Communication
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    Chapter 15 In-store Marketing
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    Chapter 16 Customer Relationship Management
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    Chapter 17 Buying – Strategy and Concepts
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    Chapter 18 Logistics – Physical Distribution
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    Chapter 19 Logistics – Supply Chain Management and Information Management
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    Chapter 20 Monitoring Operational and Financial Performance
Attention for Chapter 14: Marketing Communication
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