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Mendeley readers
| Chapter title |
Retail Branding and Positioning
|
|---|---|
| Chapter number | 9 |
| Book title |
Strategic Retail Management
|
| Published by |
Springer Gabler, Wiesbaden, January 2017
|
| DOI | 10.1007/978-3-658-10183-1_9 |
| Book ISBNs |
978-3-65-810182-4, 978-3-65-810183-1
|
| Authors |
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein, Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 3 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 33% |
| Student > Doctoral Student | 1 | 33% |
| Unknown | 1 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 33% |
| Computer Science | 1 | 33% |
| Unknown | 1 | 33% |