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Mendeley readers
Chapter title |
Customer Value: A New Paradigm for Marketing Management
|
---|---|
Chapter number | 55 |
Book title |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13141-2_55 |
Book ISBNs |
978-3-31-913140-5, 978-3-31-913141-2
|
Authors |
Art Weinstein, Randolph A. Pohlman |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Malaysia | 1 | 11% |
Unknown | 8 | 89% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Doctoral Student | 2 | 22% |
Librarian | 1 | 11% |
Lecturer | 1 | 11% |
Lecturer > Senior Lecturer | 1 | 11% |
Unknown | 4 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 44% |
Computer Science | 1 | 11% |
Unknown | 4 | 44% |