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Chapter title |
The Effect of Regularity of Purchasing and Coupon Face Value on Preference for Joint Coupons: A Perceived Risk Approach
|
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Chapter number | 114 |
Book title |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
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Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13141-2_114 |
Book ISBNs |
978-3-31-913140-5, 978-3-31-913141-2
|
Authors |
Kiran Karande |