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Chapter title |
Continuing Controversies and Ethical Issues in Global Marketing Management
|
---|---|
Chapter number | 71 |
Book title |
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13141-2_71 |
Book ISBNs |
978-3-31-913140-5, 978-3-31-913141-2
|
Authors |
David A. Ricks, Cheryl Van Deusen, Carolyn B. Mueller, Bodo B. Schlegelmilch, Robert Tancer |