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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 A Proposed Model To Help Explain The Influence of Advertising and Physical Contextual Cues on the Perceived Quality of an Organization
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    Chapter 2 Reason Ripped Asunder - A Threat to Ethics
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    Chapter 3 Past Behavior: The Best Predictor of Future Behavior - or is it?
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    Chapter 4 The Morphology of an Interpersonal Influence Measure
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    Chapter 5 The Effects of Knowledge on the Level of External Information Search
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    Chapter 6 Attracting Quality Adult Learners to the Marketing Classroom
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    Chapter 7 The Psychology of Product Aesthetics: Antecedents and Individual Differences in Product Evaluations
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    Chapter 8 Barriers to Export for Firms from Developing Countries
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    Chapter 9 A Scale for Measuring Advertising-Evoked Mental Imagery
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    Chapter 10 The Price/Quality Relationship Revisited: A Segmented Approach
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    Chapter 11 Consumer Evaluation of Sweepstakes Incentives: An Empirical Investigation
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    Chapter 12 The Nature of Expertise: Differences Between Marketing Managers and Mba Students
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    Chapter 13 Perceptions of Medical Practitioners Regarding Attorneys that Advertise
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    Chapter 14 Effective Management of Hybrid Channel Conflict
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    Chapter 15 An Exploratory Inquiry into the Role of Consumer Ethnocentrism as a Moderating Variable in Country of Origin Evaluations: A Conjoint Approach
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    Chapter 16 Customer Loyalty: An Empirical Investigation of Operationalized Measures of Loyalty
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    Chapter 17 Assessing the Intercultural Sensitivity of Marketing Students
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    Chapter 18 Heuristic Application of Laws of Public Opinion Management to Marketing Promotion Problems
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    Chapter 19 Individual Economic Behavior: Some Clues to the Roles of Internal and External Conditions as Motivators for Behavior
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    Chapter 20 Marketing Strategy Response to European Integration - An Opinion of Marketing Faculty Members
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    Chapter 21 Destination Branding and Positioning - The Tasmania Experience, Its Unique Characteristics and Implications
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    Chapter 22 Branding Tourism Destinations: A Research Agenda
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    Chapter 23 Towards an Understanding of Branding for Rural Tourism Destinations
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    Chapter 24 Comparative Measurement of the Brands of Tourism Destinations
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    Chapter 25 Measuring the Impulse Buying Tendency: A Construct Validity Assessment
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    Chapter 26 The Impact of Brand Equity and Issue-Involvement on Consumer Responses to Green Products
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    Chapter 27 The Four PS of Green Marketing: A Critical Review of the Literature
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    Chapter 28 Examining the Association Between Instructor Leadership Styles and Student Learning in Marketing Courses
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    Chapter 29 Integration and Assessment of Multimedia Technology in the Principles of Marketing Classroom
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    Chapter 30 Internationalizing the Marketing Curriculum: A Global Perspective (or Two)
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    Chapter 31 A Profile of U.S. Marketing CEOs: Implications for Marketing Educators
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    Chapter 32 Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making
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    Chapter 33 Ethical Climate’s Relationship to Trust, Market Orientation and Commitment to Quality: A Single Firm Study
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    Chapter 34 The Role of the Trade Press in Promoting Professional Ethics in the Advertising Industry: The Case of the TV Quiz Scandal 1958–60
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    Chapter 35 Applying Conjoint Analysis to International Markets: A Cross-Cultural Comparison of Model Fit
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    Chapter 36 Problems of Equivalence in Cross-Cultural Marketing Research
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    Chapter 37 Job Satisfaction: Do the Indsales Scales Hold up in International Markets?
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    Chapter 38 A Contingency Model of Supplier-Reseller Satisfaction Perceptions in Distribution Channels
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    Chapter 39 Measuring Customer Satisfaction with Logistics Services: An Investigation of the Motor Carrier Industry
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    Chapter 40 Modelling the Effects of Market Orientation on Channel Relationships: A Conceptual Framework
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    Chapter 41 [email protected]
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    Chapter 42 An Exploratory Study of the Impact of Computer Knowledge and Involvement on Students’ Attitude Toward the use of the Web in the Classroom and its Frequency of Use
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    Chapter 43 The use and Effectiveness of E-Mail as a Method of Communication in Marketing Education
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    Chapter 44 Customer Satisfaction with Personal Service and the Service Setting
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    Chapter 45 Marketing Research Firm Performance and Antecedents to Client Satisfaction
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    Chapter 46 Health Care Quality and Satisfaction: The Challenge of Evaluation Processes and the Credence GAP
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    Chapter 47 An Exploratory Study of the Effects of Problem-Solution Visuals on Brand Attitudes: The Moderating Effect of Familiarity
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    Chapter 48 Understanding Social Alliances
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    Chapter 49 The Determinants of Relational Governance in Economic Exchange Relationships
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    Chapter 50 The Advantages of the Customer Value/Mission Matrix for Strategic Nonprofit Marketing Analysis
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    Chapter 51 Creating Ethical Compliance Systems in Marketing Organizations
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    Chapter 52 The R&D, Manufacturing, and Marketing Competencies and Firm’S Global Competitive Position: An Empirical Study
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    Chapter 53 The Impact of Organizational and Environmental Variables on Strategic Market Orientation: An Empirical Investigation
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    Chapter 54 A Framework for Strategic Value Management
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    Chapter 55 Customer Value: A New Paradigm for Marketing Management
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    Chapter 56 Issues in a Grounded Theory Study of Customer Desired Value Change: Resolutions using Phenomenology, Ethnography and Holistic Transcript Readings
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    Chapter 57 Achievement Motivation and Quality of Selling Performance: An Exploration
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    Chapter 58 Help-Seeking as a Managerial Tool for Improving Industrial Salesperson’s Job Satisfaction and Job Performance
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    Chapter 59 An Investigation of Salesforce Effectiveness among Canadian Firms
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    Chapter 60 Entrepreneurial Pricing: The Cinderella of Marketing Strategy
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    Chapter 61 Corporate Entrepreneurship, The Marketing Mix, and Business Performance
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    Chapter 62 Government Assistance Required by UK Exporters: An Investigation into the Effect of Ethnicity
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    Chapter 63 A Commentary on: Social Responsibility and the Marketing Educator
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    Chapter 64 A Critic’S View of the Proposed AMS Code of Ethics
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    Chapter 65 Advertising at the Crossroads: How it Must Change in the Next Century
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    Chapter 66 Service Constructs as Foundations for Advertising Themes
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    Chapter 67 Affective Perceptions of a Retail Atmosphere
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    Chapter 68 Internal and External Promotional References: An Examination of Gender and Product Involvement Effects in the Retail Apparel Setting
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    Chapter 69 An Exploration into the Role of Retail Characteristics on Small Retailers’ Perceived Control, Conflict, and Satisfaction within an Emerging Channel of Distribution: The Case of Regional Buying Marts
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    Chapter 70 Seasonal Markdown Strategies of Apparel Retailers: Audit Evidence and Consumer Preferences
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    Chapter 71 Continuing Controversies and Ethical Issues in Global Marketing Management
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    Chapter 72 Country-of-Origin Loyalty: An Exploratory Investigation
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    Chapter 73 The Relationship Between Ownership and Control in Foreign Entry Mode Decisions: A Critique of the Literature and Propositions for Future Research
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    Chapter 74 The Relationship Between Adaptive Selling, Task-Related Sales Behavior and Commitment to Performance-Some Promising Results
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    Chapter 75 An Empirical Test of the Consequences of Different Organizational Control Systems on Individual and Organizational Level Variables
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    Chapter 76 An Exploratory Analysis of Job-Related Stress: Implications for Real Estate Sales Management
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    Chapter 77 A Resource-Based Framework of Innovation Strategy
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    Chapter 78 Differences in Information Characteristics for Information Shared During Successful and Unsuccessful New Product Development
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    Chapter 79 Models of Successful Industrial Product Launch: What Drives the Development Process?
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    Chapter 80 Brands Evolution: The Chasms Revealed From Experts’ Perspectives
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    Chapter 81 Market Orientation, Learning and Innovation
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    Chapter 82 A Framework for Individual use of Market Information
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    Chapter 83 Effective Marketing Strategy-Making: Antecedents and Consequences
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    Chapter 84 The Role of the Marketer in a Market-Oriented Organization
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    Chapter 85 Towards an International Marketing Mix for Services
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    Chapter 86 Russia’s Transition to a Market Economy: Learning About Business
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    Chapter 87 Point-Counter Point: Marketing Cigarettes in the U.S. and Canada and the Impact of Regulation
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    Chapter 88 Sales Resistance: A Classification Framework
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    Chapter 89 Transformational Change in Sales Organizations: A Special Case of Managing Change
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    Chapter 90 Work Relationships: An organizational Antecedent of Role Stress and Inter-Domain Conflict
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    Chapter 91 The Impact of Technology on Marketing
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    Chapter 92 The Internet and Marketing Pedagogy
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    Chapter 93 Panel Discussion on the Internet and Marketing Pedagogy
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    Chapter 94 Retail Store Location, Direct Marketing and Genetic Theory: A Preliminary Study
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    Chapter 95 Site Selection in Service Organizations: An Empirical Test of the Mills and Margulies Typology of Services
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    Chapter 96 The Measurement of Service Behavior Among Customer Contact Personnel
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    Chapter 97 The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector
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    Chapter 98 The Link Between Market Orientation and Performance in Universities: Some Empirical Evidence
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    Chapter 99 A Trend Analysis of Mail Survey Response Rates for Selected Marketing Journals, 1960–1995
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    Chapter 100 Children’s Attitudes Toward Advertising on Television: A Review of Research Methods
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    Chapter 101 Some Effects of Response Position in Examples to Respondents
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    Chapter 102 Integrated Marketing: How to Manage Brand Relationships
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    Chapter 103 Sales Territory Optimization: A Comparison of Simulated Annealing and Local Steepest Ascent
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    Chapter 104 Agents of Exchange: The Emergence of Consumer Decision Support Systems (CDSS) in an Electronic Marketplace
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    Chapter 105 Expanding the Retail Marketplace: Understanding the Internet Shopper
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    Chapter 106 An Examination of the Internet Newsgroups as a Subculture of Consumption: Implications for Marketers
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    Chapter 107 Investigating the Relationship Between Service Quality, Satisfaction and Switching Intentions
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    Chapter 108 Validating a Measure of External Search Across Service Settings
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    Chapter 109 An Exploratory Study of the Effect of Employee Turnover on Customer Satisfaction
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    Chapter 110 Conflict Patterns in International Distribution Channels
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    Chapter 111 The Filene’s Basement Bridal Sale: A Content Analysis of Store-Authored and Media-Authored Communications about a Retail Special Event
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    Chapter 112 Impact of Time of Day and Circadian Orientation on the Relation between Intent to Buy and A AD , A BD
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    Chapter 113 Negative Comparison Advertising: A Legal Minefield
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    Chapter 114 The Effect of Regularity of Purchasing and Coupon Face Value on Preference for Joint Coupons: A Perceived Risk Approach
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Title
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-13141-2
ISBNs
978-3-31-913140-5, 978-3-31-913141-2
Editors

Wilson, Elizabeth J., Hair, Jr., Joseph F.

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