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Marketing for the Small Business

Overview of attention for book
Cover of 'Marketing for the Small Business'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Marketing and the Small Firm
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    Chapter 3 Managing Your Marketing
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    Chapter 4 Objectives — Now and the Future
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    Chapter 5 Selection of a Customer Mix
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    Chapter 6 Market and Marketing Research
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    Chapter 7 Determination of a Marketing Mix
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    Chapter 8 Products and Product Policy
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    Chapter 9 Pricing
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    Chapter 10 Promotion
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    Chapter 11 The Marketing Plan
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    Chapter 12 Planning for the Longer Term
Attention for Chapter 8: Products and Product Policy
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