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| Chapter title |
Planning for the Longer Term
|
|---|---|
| Chapter number | 12 |
| Book title |
Marketing for the Small Business
|
| Published by |
Palgrave, London, January 1987
|
| DOI | 10.1007/978-1-349-18881-9_12 |
| Book ISBNs |
978-0-333-38408-4, 978-1-349-18881-9
|
| Authors |
Derek Waterworth, Waterworth, Derek |