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Mendeley readers
| Chapter title |
Determination of a Marketing Mix
|
|---|---|
| Chapter number | 7 |
| Book title |
Marketing for the Small Business
|
| Published by |
Palgrave, London, January 1987
|
| DOI | 10.1007/978-1-349-18881-9_7 |
| Book ISBNs |
978-0-333-38408-4, 978-1-349-18881-9
|
| Authors |
Derek Waterworth, Waterworth, Derek |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 50% |
| Student > Ph. D. Student | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 50% |
| Engineering | 1 | 50% |