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Mendeley readers
| Chapter title |
Managing Your Marketing
|
|---|---|
| Chapter number | 3 |
| Book title |
Marketing for the Small Business
|
| Published by |
Palgrave, London, January 1987
|
| DOI | 10.1007/978-1-349-18881-9_3 |
| Book ISBNs |
978-0-333-38408-4, 978-1-349-18881-9
|
| Authors |
Derek Waterworth, Waterworth, Derek |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 1 | 50% |
| United States | 1 | 50% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 50% |
| Student > Master | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 1 | 50% |
| Social Sciences | 1 | 50% |