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Mendeley readers
Chapter title |
Consumer Preferences as Barriers to Standardising Marketing Programmes in the Single European Market: the Role of Country-Of-Origin and Ecological Product Attributes
|
---|---|
Chapter number | 39 |
Book title |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13248-8_39 |
Book ISBNs |
978-3-31-913247-1, 978-3-31-913248-8
|
Authors |
B. B. Schlegelmilch, A. Diamantopoulos, J. P. Du Preez |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 1 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 100% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 100% |