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Chapter title |
An Experiential Approach to Bring Reality to Introductory Merchandising Students
|
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Chapter number | 51 |
Book title |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13248-8_51 |
Book ISBNs |
978-3-31-913247-1, 978-3-31-913248-8
|
Authors |
Victoria A. Seitz |