You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Chapter title |
Accuracy in Self-Report Measures of Arousal: Use of a Bogus Verification to Attenuate Sensitivity Bias in Sex-in-Advertising Experimentation
|
---|---|
Chapter number | 102 |
Book title |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13248-8_102 |
Book ISBNs |
978-3-31-913247-1, 978-3-31-913248-8
|
Authors |
Donald Shemwell |