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Chapter title |
A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising
|
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Chapter number | 28 |
Book title |
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-13248-8_28 |
Book ISBNs |
978-3-31-913247-1, 978-3-31-913248-8
|
Authors |
John B. Ford, Michael S. LaTour, Earl D. HoneycuttJr., Mathew Joseph, Earl D. Honeycutt |