Quantitative Marketing and Marketing Management

Table of Contents

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   Book Overview
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   Chapter 1 Implementing the Pareto/NBD Model: A User-Friendly Approach
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   Chapter 2 The Consistency Adjustment Problem of AHP Pairwise Comparison Matrices
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   Chapter 3 Choice Modeling and SEM
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   Chapter 4 Using Multi-Informant Designs to Address Key Informant and Common Method Bias
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   Chapter 5 Using Artificial Neural Nets for Flexible Aggregate Market Response Modeling
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   Chapter 6 Supporting Strategic Product Portfolio Planning by Market Simulation
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   Chapter 7 Knowledge Generation in Marketing
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   Chapter 8 Implications of Linear Versus Dummy Coding for Pooling of Information in Hierarchical Models
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    Chapter 9 Visual Decision Making Styles and Geographical Information Systems
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    Chapter 10 Analyzing Sequences in Marketing Research
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    Chapter 11 DISE: Dynamic Intelligent Survey Engine
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    Chapter 12 The Effect of Attitude Toward Money on Financial Trouble and Compulsive Buying
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    Chapter 13 Repetitive Purchase Behavior
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    Chapter 14 Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG
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    Chapter 15 Validation of Brand Relationship Types Using Advanced Clustering Methods
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    Chapter 16 Positioning Bases’ Influence on Product Similarity Perceptions
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    Chapter 17 The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior
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    Chapter 18 Combining Micro and Macro Data to Study Retailer Pricing in the Presence of State Dependence
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    Chapter 19 Service Satisfaction With Premium Durables: A Cross-Cultural Investigation
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    Chapter 20 Brand Loyalty vs. Loyalty to Product Attributes
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    Chapter 21 Market Shaping Orientation and Firm Performance
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    Chapter 22 Sponsorship of Televised Sport Events
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    Chapter 23 The Countenance of Marketing: A View From the 21 st Century Ivory Tower
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    Chapter 24 Profiting From Uncertainty
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    Chapter 25 An Empirical Analysis of Brand Image Transfer in Multiple Sports Sponsorships
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    Chapter 26 Effects of Money-Back and Low-Price Guarantees on Consumer Behavior
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    Chapter 27 The Perceived Value of Brand Heritage and Brand Luxury
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    Chapter 28 Studying Business Administration in Vienna
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    Chapter 29 The Marketing Scientist
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    Chapter 30 List of Publications