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Mendeley readers
| Title |
Quantitative Marketing and Marketing Management
|
|---|---|
| Published by |
Gabler Verlag, July 2014
|
| DOI | 10.1007/978-3-8349-3722-3 |
| ISBNs |
978-3-83-493060-6, 978-3-83-494657-7, 978-3-83-493722-3
|
| Editors |
Diamantopoulos, Adamantios, Fritz, Wolfgang, Hildebrandt, Lutz |
Mendeley readers
The data shown below were compiled from readership statistics for 49 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | 2% |
| Unknown | 48 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 10 | 20% |
| Student > Doctoral Student | 6 | 12% |
| Student > Master | 5 | 10% |
| Lecturer | 3 | 6% |
| Researcher | 3 | 6% |
| Other | 5 | 10% |
| Unknown | 17 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 13 | 27% |
| Engineering | 6 | 12% |
| Design | 3 | 6% |
| Computer Science | 2 | 4% |
| Economics, Econometrics and Finance | 2 | 4% |
| Other | 4 | 8% |
| Unknown | 19 | 39% |