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Mendeley readers
Chapter title |
Brand Loyalty vs. Loyalty to Product Attributes
|
---|---|
Chapter number | 20 |
Book title |
Quantitative Marketing and Marketing Management
|
Published by |
Gabler Verlag, Wiesbaden, January 2012
|
DOI | 10.1007/978-3-8349-3722-3_20 |
Book ISBNs |
978-3-83-493060-6, 978-3-83-493722-3
|
Authors |
Cam Rungie, Gilles Laurent |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 18 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer | 3 | 17% |
Student > Doctoral Student | 3 | 17% |
Student > Master | 3 | 17% |
Student > Bachelor | 2 | 11% |
Lecturer > Senior Lecturer | 1 | 6% |
Other | 3 | 17% |
Unknown | 3 | 17% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 11 | 61% |
Unspecified | 1 | 6% |
Computer Science | 1 | 6% |
Social Sciences | 1 | 6% |
Engineering | 1 | 6% |
Other | 0 | 0% |
Unknown | 3 | 17% |