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Design Thinking for Innovation

Overview of attention for book
Cover of 'Design Thinking for Innovation'

Table of Contents

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    Book Overview
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    Chapter 1 Design Thinking as Mindset, Process, and Toolbox
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    Chapter 2 Design Thinking and Corporate Entrepreneurship: An Integration and Avenues for Future Research
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    Chapter 3 Measurement of Design Front End: Radical Innovation Approach
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    Chapter 4 Design Thinking for Revolutionizing Your Business Models
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    Chapter 5 Design Thinking in IS Research Projects
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    Chapter 6 Dynagrams: Enhancing Design Thinking Through Dynamic Diagrams
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    Chapter 7 What if? Strategy Design for Enacting Enterprise Performance
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    Chapter 8 Effectuation: Control the Future with the Entrepreneurial Method
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    Chapter 9 “Making Is Thinking”: The Design Practice of Crafting Strategy
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    Chapter 10 Context Dependency in Design Research
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    Chapter 11 What Is It That Design Thinking and Marketing Management Can Learn from Each Other?
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    Chapter 12 Industrial Design Thinking at Siemens Corporate Technology, China
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    Chapter 13 Design Thinking: Process or Culture?
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    Chapter 14 Designing from the Future
Attention for Chapter 11: What Is It That Design Thinking and Marketing Management Can Learn from Each Other?
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