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Design Thinking for Innovation

Overview of attention for book
Attention for Chapter 11: What Is It That Design Thinking and Marketing Management Can Learn from Each Other?
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Citations

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Readers on

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49 Mendeley
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Chapter title
What Is It That Design Thinking and Marketing Management Can Learn from Each Other?
Chapter number 11
Book title
Design Thinking for Innovation
Published by
Springer, Cham, January 2016
DOI 10.1007/978-3-319-26100-3_11
Book ISBNs
978-3-31-926098-3, 978-3-31-926100-3
Authors

Sven Reinecke

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 49 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 49 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 12 24%
Student > Ph. D. Student 7 14%
Student > Bachelor 4 8%
Student > Doctoral Student 2 4%
Student > Postgraduate 2 4%
Other 6 12%
Unknown 16 33%
Readers by discipline Count As %
Business, Management and Accounting 9 18%
Design 4 8%
Engineering 4 8%
Computer Science 4 8%
Economics, Econometrics and Finance 2 4%
Other 8 16%
Unknown 18 37%