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Internet Marketing and Big Data Exploitation

Overview of attention for book
Cover of 'Internet Marketing and Big Data Exploitation'

Table of Contents

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    Book Overview
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    Chapter 1 The Online World
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    Chapter 2 Big Data and Analytics
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    Chapter 3 Opportunities
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    Chapter 4 Technology
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    Chapter 5 Capabilities
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    Chapter 6 i-Strategies
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    Chapter 7 Marketing Mix
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    Chapter 8 Websites
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    Chapter 9 Social Media
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    Chapter 10 Blogs, Tweets and Apps
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    Chapter 11 Online Retailing
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    Chapter 12 Online Service Firms
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    Chapter 13 Public Sector Online
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    Chapter 14 Online Governance
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    Chapter 15 Future Market Innovations
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    Chapter 16 Erratum
Attention for Chapter 7: Marketing Mix
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