You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Marketing Mix
|
|---|---|
| Chapter number | 7 |
| Book title |
Internet Marketing and Big Data Exploitation
|
| Published by |
Palgrave Macmillan UK
|
| DOI | 10.1057/9781137488961_7 |
| Book ISBNs |
978-1-349-50414-5, 978-1-137-48896-1
|
| Authors |
Chaston, Ian |