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| Chapter title |
Online Retailing
|
|---|---|
| Chapter number | 11 |
| Book title |
Internet Marketing and Big Data Exploitation
|
| Published by |
Palgrave Macmillan UK
|
| DOI | 10.1057/9781137488961_11 |
| Book ISBNs |
978-1-349-50414-5, 978-1-137-48896-1
|
| Authors |
Chaston, Ian |