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Internet Marketing and Big Data Exploitation

Overview of attention for book
Attention for Chapter 2: Big Data and Analytics
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Citations

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Readers on

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1 Mendeley
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Chapter title
Big Data and Analytics
Chapter number 2
Book title
Internet Marketing and Big Data Exploitation
Published by
Palgrave Macmillan UK
DOI 10.1057/9781137488961_2
Book ISBNs
978-1-349-50414-5, 978-1-137-48896-1
Authors

Chaston, Ian

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 100%
Readers by discipline Count As %
Economics, Econometrics and Finance 1 100%