Chapter 1 The Need for Reinventing Strategy

Chapter 3 Customer Segmentation and Customer Value Proposition: The First Critical Task of Strategy

Chapter 4 The Firm as a Bundle of Competencies: Understanding the Depth and the Breadth of Our Capabilities

Chapter 5 The Mission of the Business: Capturing the Strategic Transformation

Chapter 6 The Development of the Strategic Agenda: A Call to Action

Chapter 7 Monitoring the Strategy Execution

Chapter 8 Putting It All Together: How to Integrate the Critical Tasks of Strategy – An Illustration 1

Chapter 9 Managing Small- and Medium-Sized Enterprises (SMEs) – Lessons from the Delta Model

Chapter 10 The Challenges of Managing Not-for-Profit Organizations

Chapter 11 A Comparison Among the Three Strategic Frameworks: Porter, the Resource-Based View of the Firm, and the Delta Model