RT @futuristguy: @SecretsOfDune Harry Potter series made connections in different ways, plus transmedia, since a main audience was younger…
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@SecretsOfDune Harry Potter series made connections in different ways, plus transmedia, since a main audience was younger readers & book series release took 10 years. Susan Gunelius gives us a fascinating read on how Harry Potter developed into worldwi
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https://t.co/Jg89fGNbrl | Click to see Susan Gunelius's Harry Potter: The Story of a Global Business Phenomenon - now available as an e-book.
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https://t.co/Jg89fGNbrl In 2008 @Palgrave_ published Harry Potter: The Story of a Global Business Phenomenon by @susangunelius re: a brand.