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Harry Potter

Overview of attention for book
Harry Potter
Springer

Table of Contents

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    Book Overview
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    Chapter 1 The Book that Lived
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    Chapter 2 The Value Of a Good Product: Setting the Stage for Marketing and Promotion
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    Chapter 3 The Buzz Begins
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    Chapter 4 Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion
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    Chapter 5 Harry Potter’s Influence on Print Publishing
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    Chapter 6 Harry Potter’s Influence on Movies and Television
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    Chapter 7 Harry Potter’s Influence on Retail
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    Chapter 8 Harry Potter’s Influence on Merchandising
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    Chapter 9 Harry Potter’s Influence Online
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    Chapter 10 Harry Potter Becomes a Theme Park
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    Chapter 11 Harry Potter’s Global Business and Personal Impact
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    Chapter 12 Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?
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    Chapter 13 What is Next for Harry Potter and the World Affected by the Boy Who Lived?
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    Chapter 14 Conclusion: Recreating a Literary Phenomenon
Attention for Chapter 12: Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?
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Summary
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Chapter title
Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?
Chapter number 12
Book title
Harry Potter
Published by
Palgrave Macmillan, London, January 2008
DOI 10.1057/9780230594104_12
Book ISBNs
978-1-349-30108-9, 978-0-230-59410-4
Authors

Susan Gunelius, Gunelius, Susan

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