You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion
|
|---|---|
| Chapter number | 4 |
| Book title |
Harry Potter
|
| Published by |
Palgrave Macmillan, London, January 2008
|
| DOI | 10.1057/9780230594104_4 |
| Book ISBNs |
978-1-349-30108-9, 978-0-230-59410-4
|
| Authors |
Susan Gunelius, Gunelius, Susan |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1 | 100% |