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Chapter title |
The Value Of a Good Product: Setting the Stage for Marketing and Promotion
|
---|---|
Chapter number | 2 |
Book title |
Harry Potter
|
Published by |
Palgrave Macmillan, London, January 2008
|
DOI | 10.1057/9780230594104_2 |
Book ISBNs |
978-1-349-30108-9, 978-0-230-59410-4
|
Authors |
Susan Gunelius |