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Harry Potter

Overview of attention for book
Cover of 'Harry Potter'

Table of Contents

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    Book Overview
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    Chapter 1 The Book that Lived
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    Chapter 2 The Value Of a Good Product: Setting the Stage for Marketing and Promotion
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    Chapter 3 The Buzz Begins
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    Chapter 4 Harry Potter as a Powerful Product and Brand: An Education in Marketing and Promotion
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    Chapter 5 Harry Potter’s Influence on Print Publishing
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    Chapter 6 Harry Potter’s Influence on Movies and Television
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    Chapter 7 Harry Potter’s Influence on Retail
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    Chapter 8 Harry Potter’s Influence on Merchandising
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    Chapter 9 Harry Potter’s Influence Online
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    Chapter 10 Harry Potter Becomes a Theme Park
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    Chapter 11 Harry Potter’s Global Business and Personal Impact
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    Chapter 12 Predecessors to Harry Potter’s Success: Who Else has Gotten it Right or Wrong?
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    Chapter 13 What is Next for Harry Potter and the World Affected by the Boy Who Lived?
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    Chapter 14 Conclusion: Recreating a Literary Phenomenon
Attention for Chapter 8: Harry Potter’s Influence on Merchandising
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Citations

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