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X Demographics
Mendeley readers
| Chapter title |
Marketing Models for the Customer-Centric Firm
|
|---|---|
| Chapter number | 10 |
| Book title |
Handbook of Marketing Decision Models
|
| Published by |
Springer, Cham, January 2017
|
| DOI | 10.1007/978-3-319-56941-3_10 |
| Book ISBNs |
978-3-31-956939-0, 978-3-31-956941-3
|
| Authors |
Eva Ascarza, Peter S. Fader, Bruce G. S. Hardie |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 50% |
| United Kingdom | 1 | 17% |
| Switzerland | 1 | 17% |
| Unknown | 1 | 17% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 67% |
| Science communicators (journalists, bloggers, editors) | 1 | 17% |
| Scientists | 1 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 58 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 17% |
| Student > Ph. D. Student | 10 | 17% |
| Researcher | 4 | 7% |
| Student > Bachelor | 3 | 5% |
| Professor > Associate Professor | 3 | 5% |
| Other | 8 | 14% |
| Unknown | 20 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 20 | 34% |
| Computer Science | 5 | 9% |
| Economics, Econometrics and Finance | 4 | 7% |
| Mathematics | 2 | 3% |
| Agricultural and Biological Sciences | 1 | 2% |
| Other | 3 | 5% |
| Unknown | 23 | 40% |