Report for: Handbook of Marketing Decision Models

Title	Handbook of Marketing Decision Models
Published by	Springer International Publishing, January 2017
DOI	10.1007/978-3-319-56941-3
ISBNs	978-3-31-956939-0, 978-3-31-956941-3
Editors	Berend Wierenga, Ralf van der Lans

Timeline

X Demographics

The data shown below were collected from the profiles of 7 X users who shared this research output. Click here to find out more about how the information was compiled.
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Type	Count	As %
Members of the public	4	57%
Science communicators (journalists, bloggers, editors)	2	29%
Scientists	1	14%

Mendeley readers

The data shown below were compiled from readership statistics for 285 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Country	Count	As %
Unknown	285	100%

Readers by professional status	Count	As %
Student > Ph. D. Student	8	3%
Student > Bachelor	3	1%
Researcher	2	<1%
Student > Doctoral Student	1	<1%
Professor > Associate Professor	1	<1%
Other	1	<1%
Unknown	269	94%

Readers by discipline	Count	As %
Business, Management and Accounting	8	3%
Economics, Econometrics and Finance	5	2%
Psychology	2	<1%
Medicine and Dentistry	1	<1%
Materials Science	1	<1%
Other	0	0%
Unknown	268	94%

Handbook of Marketing Decision Models