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Fashion Branding and Communication

Overview of attention for book
Cover of 'Fashion Branding and Communication'

Table of Contents

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    Book Overview
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    Chapter 1 Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
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    Chapter 2 Harmont & Blaine: A Successful Dachshund to Build the Values and Brand Identity
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    Chapter 3 Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization
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    Chapter 4 Tod’s: A Global Multi-Brand Company with a Taste of Tradition
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    Chapter 5 The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
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    Chapter 6 Louis Vuitton’s Art-Based Strategy to Communicate Exclusivity and Prestige
Attention for Chapter 1: Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
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