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Mendeley readers
| Chapter title |
Brands as Core Assets: Trends and Challenges of Branding in Fashion Business
|
|---|---|
| Chapter number | 1 |
| Book title |
Fashion Branding and Communication
|
| Published by |
Palgrave Pivot, New York, January 2017
|
| DOI | 10.1057/978-1-137-52343-3_1 |
| Book ISBNs |
978-1-137-52342-6, 978-1-137-52343-3
|
| Authors |
Byoungho Jin, Elena Cedrola |
Mendeley readers
The data shown below were compiled from readership statistics for 30 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 30 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 9 | 30% |
| Lecturer | 4 | 13% |
| Student > Ph. D. Student | 2 | 7% |
| Student > Bachelor | 2 | 7% |
| Student > Postgraduate | 2 | 7% |
| Other | 1 | 3% |
| Unknown | 10 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 9 | 30% |
| Social Sciences | 4 | 13% |
| Design | 3 | 10% |
| Economics, Econometrics and Finance | 2 | 7% |
| Mathematics | 1 | 3% |
| Other | 2 | 7% |
| Unknown | 9 | 30% |