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Mendeley readers
| Chapter title |
The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
|
|---|---|
| Chapter number | 5 |
| Book title |
Fashion Branding and Communication
|
| Published by |
Palgrave Pivot, New York, January 2017
|
| DOI | 10.1057/978-1-137-52343-3_5 |
| Book ISBNs |
978-1-137-52342-6, 978-1-137-52343-3
|
| Authors |
Stefania Masè, Ksenia Silchenko |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 21 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 33% |
| Unspecified | 2 | 10% |
| Student > Bachelor | 2 | 10% |
| Student > Postgraduate | 1 | 5% |
| Student > Ph. D. Student | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 8 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 29% |
| Unspecified | 2 | 10% |
| Arts and Humanities | 2 | 10% |
| Social Sciences | 1 | 5% |
| Engineering | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 9 | 43% |