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Mendeley readers
| Chapter title |
Salvatore Ferragamo: Brand Heritage as Main Vector of Brand Extension and Internationalization
|
|---|---|
| Chapter number | 3 |
| Book title |
Fashion Branding and Communication
|
| Published by |
Palgrave Pivot, New York, January 2017
|
| DOI | 10.1057/978-1-137-52343-3_3 |
| Book ISBNs |
978-1-137-52342-6, 978-1-137-52343-3
|
| Authors |
Maria Carmela Ostillio, Sarah Ghaddar |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 1 | 20% |
| Student > Ph. D. Student | 1 | 20% |
| Lecturer | 1 | 20% |
| Unknown | 2 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 40% |
| Unspecified | 1 | 20% |
| Unknown | 2 | 40% |